#shifthappens in the Digital Workplace Podcast

Ep. 84: The Future of Internet Search and Content Creation

Dux Raymond Sy and Mario Carvajal Season 10 Episode 84

Many businesses are concerned about the impact of AI on content creation and SEO. Greg Brooks, Partner and CMO at SearchTides, offers a balanced perspective suggesting that AI should be viewed as a powerful assistant rather than a replacement for human expertise. AI can significantly boost productivity but maintaining authenticity in an AI-driven world remains crucial for creating truly valuable content for better customer experience.